Introducing our illustration project for Harvey Norman’s newly launched personalisation product range – CustomiseMe
Reinvigorate designs of the personalised children’s products by bringing a modern edge to the existing dated selection of trucks, tractors, aeroplanes, butterflies, unicorns etc…
‘Play in the great outdoors’ Less screen time and more exploring & adventure. Time with friends, going to the park, quality time with their pets & enjoying nature.Each story has elements that can be customised to represent the child the product is being personalised for. In order for this to occur the elements had to have a number of variations – hair, skin tone, outfit, making the project extensive but added an extra level of personalisation.